Branding
Guidelines.
Welcome to our hub for partner guidelines and assets. We want to make
it easy for you to integrate Kintsugi Hope in your advertising while
respecting our brand and legal/licensing restrictions.
Our Logo
We are very proud of our logo, and we require that you follow these guidelines to ensure it always looks its best. Our logo is the combination of a simple and modern wordmark and icon with the tagline.
Download Logo
Icon
In cases when the Kintsugi Hope brand has already been established we simply use the logo on its own. While the logo can exist without the tagline, the tagline should never exist without the icon.
The Kintsugi Hope gold logo, pictured top left, is our primary logo colourway, and it should only be used with Black, White, and non-duotoned photography.
Please note: The Kintsugi Hope gold logo should only be used on a black or white background, for any other background you should use a monochrome logo.
- The black logo should be used on light coloured backgrounds.
- The white logo should be used on dark coloured backgrounds.
Exclusion Zone
The logo and the icon’s exclusion zone is equal to the height 'H' in 'Kintsugi Hope' (marked as × in the diagram).
Minimum Size
Establishing a minimum size ensures that the impact and legibility of the logo is not compromised in application.
×
The Kintsugi Hope logo should never be smaller than 100px in digital or 10mm in print.
Logo Misuse
It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Its orientation, colour and composition should remain as indicated in this document — there are no exceptions.
No
Do not change the colour or tone from the original Kintsugi Hope gold gradient.
No
Do not resolve the logo in two different colours.
No
Do not rotate the logo.
No
Do not distort or warp the logo in any way.
No
Do not outline or create a keyline around the logo.
No
Do not seperate out the icon and the wordmark.
No
Do not remove the icon.
No
Do not change the typeface nor recreate or manipulate the wordmark and the icon.
Our Colours
Gold*
#DAC23E
R218 G194 B62
C0 M11 Y72 K15
White
#FFFFFF
R255 G255 B255
C0 M0 Y0 K0
Black
#181818
R9 G9 B9
C0 M0 Y0 K91
*Note that this gold is different than the gold gradient we use on the Kintsugi Hope logo, which we call 'Kintsugi Hope gradient'. The gold featured above is optimized for accessibility and legibility. The 'Kintsugi Hope gradient' is only intended to be used with the official Kintsugi Hope logo.
Thank You!
If you are having trouble with anything in this guide, you are
missing brand elements from the brand package, or you are
unsure if your communication best represents the Kintsugi Hope
brand, please contact me at alex.newson@kintsugihope.com